How to Sell Tickets with Shopify & Evey App

How to Sell Tickets with Shopify & Evey App

Background

Los Corporatos, a dynamic musical duo featuring Alexandra and Alexey, is renowned for their multicultural performances and infectious energy. Originally from Russia and now based in the Czech Republic, they perform a rich international repertoire that resonates with audiences of all backgrounds.

For an upcoming free concert, Los Corporatos wanted to distribute e-tickets professionally to track attendees. Since their event is free of charge, they sought a cost-effective solution that would integrate with their existing online brand and offer a smooth experience for fans.

The aim was to establish a scalable, branded ticketing system that could transition to paid events in the future.

Objective

The project goals were to:

  • Establish a branded, cost-effective system for distributing free e-tickets.
  • Integrate with a custom domain to give Los Corporatos a cohesive online brand.
  • Ensure flexibility for scaling to paid ticketing if desired in the future.

Solution

After exploring several options, we selected Shopify combined with the Evey - Events and Tickets app. Evey offered a no-cost, no-code ticketing solution for free events, with future options to manage paid ticketing if needed. Since this was a free concert, we hosted the setup on a Shopify development store, meaning Los Corporatos avoided any monthly fees, with the custom domain being their only initial expense.
Steps Taken
  1. Branding and Visual Design
    Alex shared initial ideas for the brand’s color palette, which I expanded upon by suggesting complementary font types and creating essential visual elements. This included a custom logo, product images, and collages to enhance the site’s aesthetic and create a strong, professional online presence.
  2. Domain Setup and Ticketing Solution
    I recommended purchasing a custom domain to solidify their brand identity, and once the domain was acquired, I set it up on the Shopify store. Then, we selected the Evey - Events and Tickets app, which offered a range of useful features:
    • QR Codes for easy check-ins: Tickets were available as PDFs or Apple Wallet passes, with QR codes for easy scanning at the entrance.
    • Centralized Attendee Tracking: Evey’s app enabled Los Corporatos to monitor attendees with no effort.
    • Personalized Communication: Evey’s email tool allowed for direct communication with attendees, adding a personal touch to their event.
    • Designing a Professional Landing Page
      Using a free Shopify theme Ride, I developed a landing page on loscorporatos.com. This served as the concert’s central hub, allowing fans to register, view event details, and receive e-tickets. The page incorporated all visual elements to ensure a consistent and inviting brand experience.
    • Testing and Launch
      We thoroughly tested the registration flow and QR code functionality for ticket scanning. Once all systems were confirmed, the page went live, and fans were able to easily register while Los Corporatos could monitor attendance in real time.

    Outcome

    With Shopify and Evey App, Los Corporatos achieved:
    • Professional Ticket Distribution: Fans registered through the polished landing page on loscorporatos.com, receiving e-tickets.
    • Efficient Attendee Tracking: Evey’s attendee tracking feature provided a seamless way to manage registrations.
    • Engaging Visual Presence: The new logo, product images, and curated color palette created a visually cohesive brand, enhancing Los Corporatos’ connection with fans.

    Future Cost Considerations and Scalability

    For future paid events, Los Corporatos will need to move to a Shopify paid plan and select an Evey tier that suits their ticketing volume:
      Shopify Basic Plan: $36/month for Shopify’s integrated payment processing.
        Shopify Plans as of November 2024
          Evey Pricing Tiers:
            • $1 per Ticket Sold: Ideal for low-volume ticket sales or initial paid event testing.
            • $49/month + $0.50 per Ticket: Suited for mid-sized events, lowering the per-ticket cost.
            • $189month + $0.25 per Ticket: Designed for high-volume events, maximizing cost efficiency per ticket.
                Evey App Plans os of November 2024 These options allow Los Corporatos to adapt pricing to meet their needs as their audience grows.

                Key Takeaways

                • Cost-Effective, Branded Solution for Free Events: With Shopify’s development store and Evey’s free plan, Los Corporatos created a professional ticketing experience without monthly fees.
                • Strong Visual Identity: Using Alex’s ideas for the color palette and adding custom logo design, collages, and product images created a visually cohesive brand that engages fans.
                • Flexible Pricing for Growth: Evey’s tiered plans allow Los Corporatos to scale affordably as they move from free to paid events.

                Conclusion

                By combining Shopify and Evey - Events and Tickets, Los Corporatos created a seamless, branded e-ticketing solution at minimal cost. The use of a custom domain and tailored visual elements enhanced their professional presence on loscorporatos.com. This setup provides Los Corporatos with the flexibility to grow, delivering an engaging experience that can scale as their ticketing needs evolve. Los Corporatos Website Preview Check out Los Corporatos' page here: loscorporatos.com
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